Sher Pelvic Health and Healing

Sher Pelvic Health and Healing is a small private physical therapy clinic that specializes in pelvic floor therapy.  Patients often come to Sher when they’ve exhausted all other medical options for conditions like incontinence, pain with sex, rectal, or testicular pain.  The medical system has treated the cause when possible, but often medication and surgery aren’t enough to return someone to a full life.

With each failed treatment, patients see another specialist and are told nothing can be done.  Or worse, they’re told the pain or dysfunction is all in their heads.

By the time a potential client lands on Sher’s website, they are fed up and desperate to solve painful and often embarrassing health problems.  They need to be assured that they will be taken seriously and that their condition is treatable.

Sher’s previous website conveyed all the information, but in very technical terms.  It was wordy and didn’t create a connection with the reader.  It emphasized the training of the staff and the awards they’d won.

Patients don’t care about awards, and they won’t read 1500 words of copy to see if a business can help them.  They needed a quick connection that addressed their prior struggles and promised to treat them differently.

The medical establishment has let these patients down, and they are turning to a more whole body alternative.  That’s why I chose images that evoke a spa feel, rather than a medical clinic.

This website home page was designed on spec after I began treatment at this clinic myself.  It helped to know exactly what the patients were experiencing in order to write the copy.